The Great Expansion: The Aussie Lifts Story Part 2

Since 2017, Sam McLaughlin has run Aussie Lifts. The company has changed a lot. It has seen rapid expansion and made smart changes. It also has a bigger market presence. This change has been driven by a clear vision for the future. It uses both the company’s strengths and new opportunities. Aussie Lifts achieved remarkable expansion. Here’s how they did it and where they’re headed next.

Embracing Lean Manufacturing

One of Sam’s first big moves was the adoption of lean manufacturing. He made the change in late 2018 and 2019. This approach streamlined production. It made it more flexible and efficient. Changing the workshop layout would make the flow better. This would let Aussie Lifts make more things. It would increase their production capacity. They could do this while keeping the high quality of its products. This was a crucial change. This let the company meet growing demand. It did so without compromising its values. It was known for craftsmanship and reliability.

Aussie lifts 
Orion
expansion

Navigating Through COVID-19

The COVID-19 pandemic brought new challenges. They were not expected and were for businesses worldwide. Aussie Lifts was no exception. However, the company managed to navigate these times alone. It relied on its generated working capital. This resilience showed that Aussie Lifts managed money well. It also showed their commitment to self-sufficiency.

Product Offering and Servicing Expansion

Aussie Lifts has always changed its products to meet its customers’ diverse needs. Aussie Lifts has expanded its range of accessibility solutions. This includes the introduction of cutting-edge home lifts. They are designed for simplicity, safety, and reliability. These changes have helped the company cater to a broad spectrum of accessibility needs. This innovation in product development has let the company keep its edge in the market.

Servicing has also been a critical component of Aussie Lifts’ strategy. The company has emphasized after-sales service. They ensure that customers get timely and effective support. This commitment to great service has not only made customers happier. It has also built strong, long relationships with clients.

Expanding Market Reach

Aussie Lifts focused on expanding its reach in the existing market. It also ventured into new territories. The company strengthened relationships with distributors. It also explored new partnerships. These actions allowed distribution network expansion. Notably, Lifts for Life and Southern Lifts were key partners in this expansion. Southern Lifts became one of Aussie Lifts’ largest distributors over time. This strategic move broadened Aussie Lifts’ area. It also diversified its customers.

Growth Through Property Developers and Builders
Aussie Lifts’ expansion largely stems from strong ties with property developers, builders, architects, and occupational therapists. They have actively engaged these professionals to embed accessibility solutions early in construction. By partnering with them, Aussie Lifts ensures lifts blend into new and renovated buildings. This teamwork has spurred growth. More industry players now recognize the importance of accessible spaces for their clients, expanding market opportunities.

Aussie lifts 
crane in
commercial project

The Power of Word of Mouth

Word of mouth has driven Aussie Lifts’ expansion. It has done so powerfully. Happy customers played a key role. So did builders, developers, architects, and therapists. They’ve spread the word about Aussie Lifts. They’ve touted its quality, reliability, and impact. This growth was organic. It boosted brand awareness and customer acquisition. It outperformed traditional ads.

The sales team at Aussie Lifts has built key ties. They have done so with architects. They have also done so with developers and builders. Trust and success have opened doors to many opportunities, from homes to large projects. The company stands out. It does this by focusing on personal connections. It also focuses on understanding customers.

Looking Ahead: The Future of Aussie Lifts

As we look to the future, the company is clearly on a path of growth and innovation. Aussie Lifts aims to enter more markets. These include New Zealand and other surrounding countries. It’s set to continue its mission. The mission is to make life better for people worldwide. Aussie Lifts thrives on its dedication to quality. It is also dedicated to innovation. It is dedicated to making customers happy. This commitment drives its success. It forecasts an exciting future for the company and its clients.

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